Design the branding for the 'Student Leaders' campaign. Poster, web banners, Ooh media screens, POS screens and social media images.
Creating a pattern of bold, vibrant colours to convey a message of optimism and strength. The design used strong typography and white space to give a clean, bright impression.

The brief was to design a ‘Peel to Reveal’ campaign for the Ubar on Macquarie University campus.

The client wanted a ‘retro’ feel. I used a typeface that felt round and ‘peely’ but also has a 1940s look. The colours were taken from a mood-board of retro inspirational images. I kept the creative simple, using the peeling edge as the one trick. The treatment of the type adds to the overall aesthetic of luck, fun, games and free time.

Concept and design of graphics for OWeek 2016 at the University of Sydney. Working with two students, the brief included digital (web banners, pos screens, stage screens, OohMedia screens) and printed material (brochure, posters, banners, t-shirts and more). I illustrated objects in keeping with the theme of 'Dive In', and chose a colour palette complementary with 'summer/beach/pool party'. It was a totally fun project.

Design proposal for a fashion boutique in Bondi. Creating a lookbook and edm with a contemporary, clean style.

Graphic design – 2015 edition of the oldest literary journal in Australia, 'Hermes'.

This A5 book contains a selection of poetry, prose and fine art submitted by University of Sydney alumni and current students. It was launched at the Verge Gallery. 

Each year current students choose a theme, this years was 'manufactured'.

I used a 'cog' as a graphic element, repeated throughout the book in various forms. The two colours and monotone imagery created a bright pop-like feel. Blue representing ink from stencil printing and the orange giving a retro feel reminiscent of the time mass production took off. The typeface Futura is current now but also embodies a mid-century print advertising character. Letter gothic looks like a typewriter font and was a good contrast to Futura.

To advertise the special deals at food outlets, an animated gif was developed for social media.

The brief was to design a book showcasing recent projects for Arup Engineering, Sydney. Arup is a progressive and inspiring company and I wanted to portray the projects in the same manner. I achieved this by using negative space and off-centre alignment and a mixture of small and large imagery to make each spread individual while holding together as one book. Each building was introduced with a block colour title page which added vibrancy and fun.

The brief was to advertise HostCo’s ‘One Fine Day’ event. This event attracts potential wedding clients therefore I went for a floral theme. Using a dark background to bring a feeling of grandeur and which set off the rich colours in the floral image. I designed print and digital collateral to advertise the event.

Design for The Stables in Surry Hills: 'Save The Date' and 'Invitation'. The Stables incorporates a retail, cafe and creative space.

I drew a piñata in a hand-drawn/stamp style for the 'Save The Date', combined with a contemporary colour scheme and shapes. Keeping the same graphic elements and citrine colour, I used photographic imagery supplied by the client for the 'Invite'.

The brief was to create logo/type lockups that represented each 'value' word. The type lockups were then incorporated into the poster designs.

Design of a book commemorating 100 years of women involved in The University of Sydney Union. The book incorporated stories, photographs and memorabilia. Using the colour and imagery of the jacaranda, iconic with the university and also the same colour as the 'women of the USU' logo, to give a female identity. 

The cover title is printed as a foil on uncoated stock. All the titles were hand drawn.

Design a brochure appropriate for a university student demographic. Using a look and feel of a 'free street magazine' I used a layout that gave a sense of space drawing attention to the photography. A Digital banner was created as a renewal campaign during the season.

Design print and online advertising campaign to promote a gig at the Manning Bar. The demographic being young students.

Design for the annual music festival 'Re:Conception' at Macquarie University. I used a cut out look to compliment the 'Greedy Hen's' illustration as seen in the posters. This design was rolled out into digital, print and merchandise.

The following year, Simon Macias was commissioned to illustrate each letter of ‘Re:Conception’ in that year’s theme. These illustrations formed the design for the festival. Print collateral included pizza box stickers, posters, banners and postcards and the digital assets ranged from large format screens to social media gifs and website banners.

Naming and branding for a cider company.

Through word association, mind mappy things and doodles, I developed a concept based around the idea of 'fruit picking, orchards, sunshine, picnics' and so on. I Illustrated around the word 'frolic' with apple blossoms and keeping it in black on white gives a print-like quality.

The brief was to design a perfect bound, 100+ page brochure, showcasing the universities most relevant research. The content included copy, images and tables.

I applied a contemporary layout by placing images in an asymmetrical balance using the negative space and typographic elements such as the pull-out quotes.

Excellence in Research for Australia (ERA) helps promote Australia's research strengths on the world stage. ERA data and outcomes are used by the universities, as well as by Government and other stakeholders.

As the brochure's purpose is to display the universities research achievements, the design needed to reflect a clean, progressive and smart aesthetic.

In my role at Macquarie University, I design various print templates keeping within the brand guidelines. Including signage options for the Events team.

Using the brand elements and adhering to the brand guidelines, I design templates for social media tiles and web banners to advertise Macquarie University’s various campaigns.